The Apple Store is Down…

February 26, 2008 | Filed Under Uncategorized 

So Apple seems to be following their latest trend of releasing new awesomeness on Tuesdays. The store has been down 2 hours and 14 minutes as of this moment (this info courtesy of pingdom.com, I haven’t been stalking the store for over 2 hours). Pingdom created a widget for your web site that lets you know the status of the Apple store. Myself along with the rest of the Apple freaks are hoping for an updated Macbook Pro.

Apple is the poster child of the thoughts that are currently consuming my days and nights…Gear and Branding. I believe Apple is a genius in both of these categories. As a photographer who is still in the process of developing the business, I find myself thinking, researching, and ultimately investing in both new gear and branding my business. I’ve found myself investing more time and $$$ in the latter, which is the opposite of my personality and not what I thought I would be spending time and resources on. Years ago when dreaming of being a pro photographer, I looked forward to buying new cameras and lenses and other goodies. Now that I am a pro, I find myself focusing on branding myself in a cool new way instead of getting Canon‘s newest contribution to the photo world. Don’t get me wrong, I still need/want new gear, but it seems to have taken a bit of a back seat to the whole branding of my business.

I plan to post more on this later this week. I didn’t want to keep you long, so I will end with a simple question…Is branding your business more important than updating outdated equipment? And a bonus question…Can purchasing new gear enhance your overall brand?

I would love to hear your thoughts…

THIS JUST IN…NEW MACBOOKS!!!!

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